Founder and CEO, Pretty BIG Movement
Founder and CEO,
Pretty BIG Movement
Pretty BIG Movement Founder and CEO Akira Armstrong is a trail blazing pioneer with a big heart and an even BIGGER vision. The Bronx native’s credits include Beyoncé, Jennifer Hudson, Jazmine Sullivan, Salt N Pepa, Syleena Johnson, SWV, Lane Bryant, Black Girls Rock, kicking some denim’s ass in Pennington’s (Canadian plus brand) “I Won’t Compromise” ad campaign, and most recently working with the legendary Janet Jackson on her latest music video.
Armstrong established the house of full-figured, voluptuous, talented, and otherwise overlooked dancers in 2008. She sought out the opportunity to create a path and platform all her own, which would cultivate empowerment for women whose looks may not fit the current industry standard. With the release of Condé Nast’s “The Scene: Breaking Stereotypes” the Movement became an international household name, with 10+ million views overnight! Disrupting the waves of mainstream media, her company splashed into the hands of Lane Bryant, Harry Connick Jr., images splattered on Vogue Taiwan, Huffington Post, People Magazine, Cosmopolitan, and The Great BIG Story. The clan was most recently featured as Drag artist Big Freedia’s dancers at Ru Paul’s DragCon, expanding their market to the LGBT community. Beyond consistent industry work, Akira gives back to the community through her work as a teaching artist as well as producing Move Your Curves Workshops at Alvin Ailey Dance Theatre.
Her hard work, dedication and passion are evident in all of her company’s accomplishments and we rest assured knowing there is much more for her to cook up.