Founder and CEO, StashWall, Inc.
Founder and CEO
Anat Baron’s career path has taken her around the world. An innovative leader, Baron has worked as a corporate executive with well-known hotel brands including Four Seasons, Holiday Inn and Radisson. She has since been a management consultant, a Hollywood executive and producer (her first movie aired on CBS) and travel expert on television and online. While at the helm of Mike’s Hard Lemonade in its early days, she helped grow the company into a $200 million juggernaut within three years, creating a brand-new category in the ultra-competitive beverage alcohol industry. Amazingly, this success with Mike’s was despite her allergy to alcohol.
Using her Hollywood know-how, Baron wrote, produced and directed Beer Wars, a feature-length documentary that examines capitalism and free enterprise in 21st-century America after departing Mike’s. This award-winning film distributed by Warner Brothers is available on Netflix, Amazon Prime, iTunes, and Hulu and was sold to Showtime and CNBC.
Baron is currently the Founder and CEO of StashWall, Inc., an early-stage technology startup. The platform provides a visual and intuitive way to integrate and connect all areas of your life in one convenient, secure and accessible place. Always ready to share her point of view using her engaging storytelling ability and wicked sense of humor, Baron has been both in front of and behind the camera, speaking to audiences of thousands and is active on social media. She has been quoted or interviewed in 500+ TV, radio, print and online press outlets, including CNN, Fox News, CBS Morning News, WB Morning News, Inc., Entrepreneur, New York Post, Los Angeles Times and Thrillist.
Baron received her BA in Political Science from the University of British Columbia and Master of Professional Studies in Hotel and Business from Cornell University. She lives in Beverly Hills, California, mostly for the weather.