With over 20 years of travel industry experience and a digital media veteran, Sylvia Weiler serves as Vice President, Audience Strategy & Business Development at Sojern. In her role, Sylvia oversees global data strategy and partnerships with 60+ of the leading travel brands including American Airlines, Singapore Airlines, Lufthansa, Choice Hotels, Best Western, etc. Prior to joining Sojern, Sylvia spent 12 years at Travelocity in sales and sales leadership roles. Sylvia has been on the cutting edge of the digital media evolution – early adopter and evangelist for digital marketing channels from display to social, video, programmatic and mobile, and one of the very first digital media sales executives in the travel category, she has worked with some of the largest travel brands globally. Sylvia serves on the Board of Directors of San Francisco Travel Association; participates as a mentor for Virtual Incubator, and works with young professionals either starting a career or looking to grow on their current paths.