Heather Pelant

Managing Director, Baker Street Advisors and Co-Founder, Project Worth

Heather Pelant is Co-Founder of Project Worth, an initiative focused on improving women’s confidence around money and wealth management.  A Managing Director at Baker Street Advisors in San Francisco, she advises families in the Bay Area on wealth management.

Prior to joining Baker Street Advisors, Heather served as BlackRock’s Head of Direct and Personal Investing business. She began her career in 1998 advising wealthy investors and has extensive expertise in both asset and wealth management. Her industry experience includes Morgan Stanley and BlackRock in San Francisco, Toronto and Hong Kong.

Her lifelong passion around women’s leadership and economic advancement led her to studying Japanese women entrepreneurs in Tokyo to launching women’s investing forums in Honolulu and San Francisco to the newly launched Project Worth.

Heather earned an MBA degree from the Kellogg School of Management, an MA degree in Asian Studies from the University of Hawaii and a BA degree in Asian Studies from the University of Victoria, Canada. She holds the CERTIFIED FINANCIAL PLANNER™ designation.

My Sessions

Project Worth: Finding Confidence at the Intersection of Wealth and Work

3rd Floor Expo Stage

Get a fresh perspective on what YOU are worth, how to build wealth, and be in financial control. Financial control is a key success factor in building a career.  Money and wealth, however, is often a verboten topic. The inability for us to talk and normalize the conversation about wealth and money inhibits our ability […]